As one of the co-founders of Chinese InforMedia, Cliff brings to his clients over 20 years of experience in cross-cultural communications as a business consultant, Chinese community/media expert, focus group moderator (in Cantonese or Mandarin), copywriter, certified translator and court interpreter. He started his media career as a business reporter with a Chinese daily in Western Canada back in 1990. A born language specialist and gifted communicator, Cliff has assisted many of our satisfied clients in meeting their needs for corporate communications, crisis management, event planning, market/opinion research, and community and media relations. One of the greatest contributions Cliff brings to Chinese InforMedia is the design and implementation of an ethnic media monitoring program, which helps many of our corporate and public administration clients to better understand the Canadian Chinese communities and facilitate their policy making and strategic planning. Cliff is a certified member of the Society of Translators and Interpreters of British Columbia, and has been serving in its Ethics Committee since 2003. He is an active member of the local community, supporting groups including S.U.C.C.E.S.S., the British Columbia Transplant Society and corporations including Royal Bank to help developing personal growth, community spirit and business management skills.