FOCUS GROUP AND MARKET RESEARCH

 

  • Cantonese and Mandarin focus groups and one‐on‐one qualitative research;
  • Chinese screener, moderator guide, recruitment of Cantonese/ Mandarin speaking respondents and moderator’s highlight report;
  • some of the projects executed or in progress: TransLink’s naming of the rapid transit (Canada Line) to prepare for 2010 Winter Olympics, CHIMO services, Oakridge Centre expansion community consultation, Air Canada’s launch of new logo